— Identity
This identity system was designed for 2018 CalArts Expo. As an iconic visual device, a bold slash—a part of letter form ‘X’ was used for the flexible system. It works as a connector to expand the system into a pattern and also a divider to seperate words.
![](https://freight.cargo.site/t/original/i/151c0347c7cef59db1e4c3dd41147e82be5ae87c54dcc03c8a621f6897771050/Expo_Scene_1.jpg)
![](https://freight.cargo.site/t/original/i/0ae088f7a4f822a1ca372df21879475bbfbc2933454e70f2318403a62c668679/CalArts_Expo_Logo_Buildup.gif)
![](https://freight.cargo.site/t/original/i/887bdb5175a2a760547c600fcce6da212abf850bf6d46c715e650a4197e169bb/poster_largerlogo.gif)
![](https://freight.cargo.site/t/original/i/65e5702bab63acf3a8f75c0a36b742b10be8864ed15af1a29baf1dfbf9bd6214/CalArts_Expo_Colors.png)
![](https://freight.cargo.site/t/original/i/c256f5d84e4510209d4667547829744b73ca4dd15b03e1bc9b30417f6442adb2/typography_09.jpg)
![](https://freight.cargo.site/t/original/i/12abbf7c4f717d8b32bfbc491ee7c513921bdf5b7d9ced293976d062c92ab13f/poster_set_2.jpg)
![](https://freight.cargo.site/t/original/i/dd3b7c6c70da1817bbe26d6478e4e44d1521524150c844b82e107845df5cbf90/department.jpg)
![](https://freight.cargo.site/t/original/i/497ca0a56cd4bce46d892073ad0acbdc66f65e8c7eee51381f5ee681d9a4795c/Expo_Pattern.jpg)
![](https://freight.cargo.site/t/original/i/3183244d6f0d85a4cebe4252145a9d5e78df98abd8edb060cec15c3f496fda5e/Expo_Frame.jpg)
![](https://freight.cargo.site/t/original/i/049eab7f6e65ad338a12a29d08ce0c6c993d81f44f3ef47cfe8cded8178e4731/Expo_SocialFedd.gif)
![](https://freight.cargo.site/t/original/i/dd84e927788972209df5bd57923fe4647432f222c1fc6bff5c19627ca0f4834a/outdoor_poster.jpg)
![](https://freight.cargo.site/t/original/i/d64dedae3f915a8d7ee530aa0a2903e32aa08fb1bc7019651e66b5fee54d3d92/Expo_Applications_LongSleevejpg.jpg)
![](https://freight.cargo.site/t/original/i/3cb970ddeca348d1acc30df07970210a3ea101db95ba37c2ba971771abcfa345/Expo_Applications_Set.jpg)
![](https://freight.cargo.site/t/original/i/9387c4cbdc4f77d9c583602a1ebb32f86ae9695802601a2bf440843f21df1846/Expo_Mainposter_Mockup_1.jpg)
Lead Design: Junki Hong, Lisa Armstrong, Design: Kathy Bates, Alejandro Cerutti, Photography: Rafael Hernandez