— Identity
This identity system was designed for 2018 CalArts Expo. As an iconic visual device, a bold slash—a part of letter form ‘X’ was used for the flexible system. It works as a connector to expand the system into a pattern and also a divider to seperate words.
Lead Design: Junki Hong, Lisa Armstrong, Design: Kathy Bates, Alejandro Cerutti, Photography: Rafael Hernandez