COMMON ROOM
— Identity Design, Branding
— Identity Design, Branding
The new identity design for COMMON ROOM* abstractly conveys the meaning of a space where perfection and imperfection coexist. The rounded form of the letter O in full or partially omitted symbolizes the people with different personalities working at COMMON ROOM. It also represents the place where people gather and enjoy creative activities.
![](https://freight.cargo.site/t/original/i/b707a713c0a000c5a0256189513f44f914d94af82f5a24408ef31230556df6ab/logo_set.gif)
![](https://freight.cargo.site/t/original/i/aa88e63dcf66e6cab3c52e35a8083f19ddf77d65ca61d8ab8e56290a7d638c78/commonroom_businesscard_set.jpg)
![](https://freight.cargo.site/t/original/i/900a4072c293d24954afea72747fa0cc99a3de577060127306cc2ee337905227/2_mainposter_square.jpg)
![](https://freight.cargo.site/t/original/i/264c31509f9da391d77eb77a6fcf8db9aca9bedbda6658b019bc07916647be2c/businesscard_updated.jpg)
![](https://freight.cargo.site/t/original/i/bedcce733ba4e733116378927762cd599626839d6f310275c6b180d0c58bc96d/frame_2.jpg)
![](https://freight.cargo.site/t/original/i/eee66ad186714598dd9522f13af9ce6c97a29b01185c4a2ccb73509b8551673c/3_envelope.jpg)
![](https://freight.cargo.site/t/original/i/83e2d904924458b790dfcf8f0cc05b1c11b69883a7fba266cd4be1ecf3b0c1f9/4_leaflet_cropped.jpg)
![](https://freight.cargo.site/t/original/i/9cf8b595d747010e7f340259bccbff237a27a4d59374460190db763db0a8885f/2_typelines.jpg)
![](https://freight.cargo.site/t/original/i/ce4fb811ca928c2683ceb070d6a9f3f9d1f47d600c595a9d27624cd538620a55/5_onepager.jpg)
![](https://freight.cargo.site/t/original/i/e6fbd0386c81a7460edd5ecd1e6b812ea36cb50fa3ea52d14f8084621de803d8/signage.jpg)
![](https://freight.cargo.site/t/original/i/c6fcfd39265dafa9d4a8eb1f404d25c4828f9bfce98af60759ebea2deed6d1cd/banner.jpg)
![](https://freight.cargo.site/t/original/i/a13b4fbf3018d59102e31751900f0d69d2e5fe90036cc81d2cbcc3e65e8c443d/6_insta.jpg)
*COMMON ROOM is a creative studio located in Seoul, KR, specializing in spatial design.