The new identity for COMMON ROOM abstractly conveys the space where perfection and imperfection coexist. The rounded form of the letter O in full or partially omitted symbolizes the people with different personalities working at COMMON ROOM. It also represents the place where people gather and enjoy creative activities.
Works in Progress CalArts Graphic Design Program Show 2018
Tape was used for the exhibition identity to emphasize the concept. Colored typeface shows the exhibition theme in a way that reveals the building process of characters. In the poster, tape was attached on the paper as a backdrop.