—Identity Design
LEGO® and Fortnite teamed up to create an ever-evolving LEGO universe within the game. The campaign branding system for the new roleplay mode, Brick Life, captures the essence of LEGO® through modular design, vibrant colors, and whimsical characters.
Client: Epic Games
Made at Massive Assembly
Creative Direction: Jason Yeh, Eugene Seo
Design: Angela Park, Yewon Kim, Jun Hong, Champ Techawongthawon
Motion: Champ Techawongthawon
3D: Mindaugas Povilaitis, Yuee Seo