Nike Adapt wearers love having control at the touch of a button. For their Apple Watch experience, we worked with Nike to deliver control on an exacting new level—bringing precision to that power. Inspired by the way Apple Watch offers information at a glance, we designed for actionability and responsiveness, using precise metrics and measurements to drive the feeling of a more complete control.
Made at Character NY
Creative Director: Virgilio Santos, Manny Dilone, Design Director: Gera Frascaroli, Design: Junki Hong, Joe Wright, Motion: Joe Wright