— Branding, Identity Design
Offtop is an advanced platform specifically designed for musicians, offering them an ideal space to showcase and share their demos, beats, and samples. The brand went through a significant evolution with the development of a new symbol, visualizing the impactful concept of ‘sharing sound.’ A unified visual identity system was carefully constructed to reflect the brand’s renewed positioning.
![](https://freight.cargo.site/t/original/i/d4c88cb4e6fdd8e028dea9e4e74923588a160e39e3c0e7ded713a5caa315d789/Offtop_1.jpg)
![](https://freight.cargo.site/t/original/i/01f699c4db9d01170a33051c03e6f42e1ee5ce5d96b8f64927de6af116fde7ea/Offtop_Laptop.jpg)
![](https://freight.cargo.site/t/original/i/db47f1cf614a203977738ca75380e1190ba7241b53a886b8fc39ec8c1dfe3447/Offtop_4.jpg)
![](https://freight.cargo.site/t/original/i/8a773fa428ef0b02f53e94a07e9e6596cdf1757b7ad2a1a97fdfaadfb80afbe6/Offtop_5.jpg)
![](https://freight.cargo.site/t/original/i/aaf8c189c002ed89c33e356f0f6ff9cf87ff1ebfd6e63ba47fb0713fc33bb30c/Offtop_6.jpg)
![](https://freight.cargo.site/t/original/i/dc9ce06d064976375d21ec55fbf9a8fc30899c33a44bd65fc19098b6b85cc944/Offtop_People.jpg)
![](https://freight.cargo.site/t/original/i/8d546c09f9d2e0ba0da177070f6eb5c2de95b13587d1058ee129e71b747e7ffc/Offtop_iPad2.jpg)
![](https://freight.cargo.site/t/original/i/7bb50bb89e345df89627ef8ca03a0b862f4c9487ae1c3cd1b81eeb4213ac9780/Offtop_18.jpg)
![](https://freight.cargo.site/t/original/i/d6ca8467b6431a337cc73ec5477bc00b4a3626123d5969945c5bdf1fb1b27a20/Offtop_16.jpg)
![](https://freight.cargo.site/t/original/i/c6bd19272a732d8b5a58344e4b957e0408b4d089a64de85ae3aa09c312fb74fc/Offtop_Tag.gif)
![](https://freight.cargo.site/t/original/i/3346478299ca0ef27afd40897c2787cee06c7551bf017ea7a0f37e679d155662/Offtop_15.jpg)
![](https://freight.cargo.site/t/original/i/17a5fcb9ca64b884208483eab43a99f3a25534d0797bb0f0022f024dd37fcc19/Offtop_25.jpg)
![](https://freight.cargo.site/t/original/i/85fedd390c9a7343e6aa663386a718875b857020f9e100c7bb3a962e2dc6e12b/Offtop_OOH.jpg)
![](https://freight.cargo.site/t/original/i/ceb6b66f696e5fbe81038cf4107d02b7d4ee15ea43f58d6d64b5bf9aee120c53/Offtop_Appstore.gif)
![](https://freight.cargo.site/t/original/i/f5ccfefe33923217de1a9f12514b9e9e072ab96f3ebcfebbdf8d0258beb86446/Offtop_26.jpg)
![](https://freight.cargo.site/t/original/i/f759f1630875f40dfc5ac9eff12b426f214297c8cef516053645c15c8d991f74/Offtop_IG.gif)
![](https://freight.cargo.site/t/original/i/cc5747519cdfd40e3c1576bd70d8fb69a031a1066d2fce33404369d2ecdd6548/Offtop_28.jpg)
![](https://freight.cargo.site/t/original/i/36659491cfea0ca45e96d699c04c31c130488aeddd82c5df1f192660af2fda21/Offtop_29.jpg)
![](https://freight.cargo.site/t/original/i/c0da9f4f89108c1dc7690af18dc17415312b348578990d15663646b77e1843a6/Offtop_30.jpg)
![](https://freight.cargo.site/t/original/i/8fdf12723f1e7c3e5f068cb06a2cec2fc9c885b8d1884b2e1164bdbb1685e026/Offtop_33.jpg)