The Kyrie Five
— Creative
For Kyrie’s 5th signature shoe we created a design system evocative of the ‘black magic’ colorway. We developed a distorted photographic and typographic style, inspired by a glitchy television screen, that’s evocative of Kyrie’s notorious speed on the court.
![](https://freight.cargo.site/t/original/i/b9e6f6c0869f72f5717e64c8f8b324d41163a3e3effd834aa9f74b1c6550d006/nike_kyrie_08_shoes_landscape.jpg)
![](https://freight.cargo.site/t/original/i/1b7a79a687d7a8335b279bcfc6d98f62dd3aedaa63cf28b0f833e49e71c8c0ca/nike_kyrie_07_wildposting_landscape.jpg)
![](https://freight.cargo.site/t/original/i/f7ea47d5ec448b15bdaa950265f15fdf5fe9b7ad000cd8784cda2592e55cb2de/nike_kyrie_04_window_portrait.jpg)
![](https://freight.cargo.site/t/original/i/a24bfecbd2ba282d1a291cca4328c92027aecce8e897c6ce36401e3d3554a50f/nike_kyrie_01_billboard_landscape.jpg)
![](https://freight.cargo.site/t/original/i/a1a8870d8accad6a8cbf52600c24a76380145c1494b410c0cfe4b178f6d2da03/nike_kyrie_02_billboard_portrait.jpg)
![](https://freight.cargo.site/t/original/i/ea9b262680d8acb7259855bd5b2d63cb1053e90412aa1fb13081d0d3db385a6a/nike_kyrie_09_graphic_landscape.jpg)
![](https://freight.cargo.site/t/original/i/9e138cc1a697108bb46998ec50ec7307fa690dd74c4cc19c970a55a858cbf071/nike_kyrie_06_stairs_landscape.jpg)
![](https://freight.cargo.site/t/original/i/77fc36405f33af534dc8c27a0c6b4e298ae2cad20ce3c63a8bbf064ac70eb5a6/nike_kyrie_03_exterior_landscape.jpg)
THE NEW COMPANY — Creative Director: Matt Luckhurst, Design Director: Will Geddes, Junior Designer: Andreas Pranoto, Junki Hong, Motion: Blake Piyathanapong
Nike — Design Director: Darien Birks, Project Manager: Dina Worley
Early Explorations
![](https://freight.cargo.site/t/original/i/2a3a6ac8c7661e8024a7ccd25b84dd2166ebf32cefa0b37fa1ac5904c6959bf2/lockup1.jpg)
![](https://freight.cargo.site/t/original/i/07bf7265202c38ff86df8161f9cc308a41caf13465dd3225b65850a74f1e440a/frame_2.jpg)
![](https://freight.cargo.site/t/original/i/4ff5d6feb04e569cd1859fe81e928eb89eb7ad164767898ef4886ac61a036e52/Kyrie5_Explorations.gif)
![](https://freight.cargo.site/t/original/i/27810aa4040e51923cd5b0311115de07a4ae92a124ed47ff4e9730163c49b1b3/OOH-Wall-Postings.jpg)
![](https://freight.cargo.site/t/original/i/02ac02ee96a2a3f3357ff25e2f78b9dbafec8dd92b889fc104ab07f15a352c07/mockup006.jpg)
![](https://freight.cargo.site/t/original/i/e4b094181afbd7a688ffd7ff4f9e521e1015253d01722b76f032a4034d33909b/set_gif.gif)
![](https://freight.cargo.site/t/original/i/88045616306243c92350d9efcae5c039bbc09a838011f823bd6fd8b6858321d6/long_format_2.jpg)
![](https://freight.cargo.site/t/original/i/c4c5ac4194c4ae9c0d8558d16ec28b317139d7016e8cc1d242512cd3164e637c/kyrie54_cropped.jpg)
![](https://freight.cargo.site/t/original/i/f47ec8db11da9e3c561543ca9a8c6d624965d6e3f4b550f0b1d61b3ae0f7d7d3/mockup1.jpg)