The Preview Seoul
—Identity Design, Branding

The identity design emphasizes this sense of transition and bold reinvention, highlighting the shift into an unfamiliar space while celebrating the fair’s growing presence. Bold typography and directional motion behaviors evoke the sensation of being propelled forward—signaling both movement and momentum—while the dynamic visual system captures the excitement of entering a new chapter.


Hosted by ShinhanCard
Organized by ARTMEETSLIFE(AML)
Design by jun.works
Photography by Dan Ah Studio, Jimmy Pictures

Artwork courtesy of Artist and Gallery

© 2025 Jun