—Branding, Identity Design
Go is a mobile app-based car insurance company. Through scanning a license, people can generate a quote in 15 seconds. No paperwork required.
(Concept only) Paper is flat. Dial tones are flat. Old ideas are flat, flat, flat. You are not. You have infinite dimensions. You’ll go in countless directions. You are an explorer, an adventurer, a dreamer. You want to see the world or create your own. And we’re going to help you. Let’s Go.
Made at Character NY
Nike Camp: Future of the Game
—Creative
Inspired by the adapt technology we created a modernist design system camp, an event for rising NBA stars in Beaverton, OR.
—Creative
Inspired by the adapt technology we created a modernist design system camp, an event for rising NBA stars in Beaverton, OR.
THE NEW COMPANY — Creative Director: Matt Luckhurst, Lead Designer: Junki Hong, Junior Designer: Andreas Pranoto, Motion: Blake Piyathanapong
Nike — Creative Director: Michael Spoljaric, Design Director: Christian Widlic, Photography: Micah Fischer and Steven Counts
Early Explorations
The Kyrie Five
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—Creative
For Kyrie’s 5th signature shoe we created a design system evocative of the ‘black magic’ colorway. We developed a distorted photographic and typographic style, inspired by a glitchy television screen, that’s evocative of Kyrie’s notorious speed on the court.
THE NEW COMPANY — Creative Director: Matt Luckhurst, Design Director: Will Geddes, Junior Designer: Andreas Pranoto, Junki Hong, Motion: Blake Piyathanapong
Nike — Design Director: Darien Birks, Project Manager: Dina Worley
Early Explorations
Works in Progress
CalArts Graphic Design Program Show 2018
—Identity Design
Tape was used for the exhibition identity to emphasize the concept. Colored typeface shows the exhibition theme in a way that reveals the building process of characters. In the poster, tapes were attached on the paper as a backdrop.
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Sound Design for Promotional Video: Gahyae Ryu