—Branding, Identity Design
Get Blue™ is a global brand platform designed to make safe water feel actionable. Through a vivid blue identity, custom script wordmark, fluid typography, and a unifying line system, the brand transforms a complex crisis into a movement people can instantly understand and join.
Made at Wolff Olins
Product imagery sourced from the official Gap Get Blue collection website
—Identity Design, Branding, Custom Type
The new identity introduces a refreshed logo that opens a blank space as a window of imagination, an expanded green palette inspired by the rhythm of the day, and custom typefaces that balance utility with playful charm. Cohesive across signage, packaging, digital, and campaigns, the system unifies Blank Street’s global presence and signals its evolution into a lifestyle brand.
Made at Wolff Olins
—Identity Design, Branding
The identity design emphasizes this sense of transition and bold reinvention, highlighting the shift into an unfamiliar space while celebrating the fair’s growing presence. Bold typography and directional motion behaviors evoke the sensation of being propelled forward—signaling both movement and momentum—while the dynamic visual system captures the excitement of entering a new chapter.
Hosted by ShinhanCard
Organized by ARTMEETSLIFE(AML)
Design by jun.works
Photography by Dan Ah Studio, Jimmy Pictures
Artwork courtesy of the artist and the gallery
—Identity Design, Branding
Centered on “Next Together,” this Busan-based exhibition of emerging artists explores collaboration through paired practices. Hand gestures and spark graphics visualize partnership and creative synergy.
Hosted by Busan Metropolitan City
Organized by ARTMEETSLIFE(AML)
Sponsored by Shinhan Card
Design by jun.works
Videography by Jimmy Pictures
Photography by Meanvisuals
Organized by ARTMEETSLIFE(AML)
Sponsored by Shinhan Card
Design by jun.works
Videography by Jimmy Pictures
Photography by Meanvisuals
Artwork courtesy of the artists
—Identity Design, Branding
Agency: Hearty Handy