Nike Camp: Future of the Game
— Creative
Inspired by the adapt technology we created a modernist design system camp, an event for rising NBA stars in Beaverton, OR.
— Creative
Inspired by the adapt technology we created a modernist design system camp, an event for rising NBA stars in Beaverton, OR.
![](https://freight.cargo.site/t/original/i/a50e0690d2278206aee3bd32581eb16074d229098a2885bba62a76364d590785/nike_camp_12_backboard_landscape.jpg)
![](https://freight.cargo.site/t/original/i/df825fe13160c2ff9faa8a52b5ae2ae6ea92d0b6c422af2ab7df8c471a3b9929/nike_camp_05_bleachers_landscape.jpg)
![](https://freight.cargo.site/t/original/i/da737559a910f738f7b8d30cb9f069a981eb5936a6de96d079475443c9f79582/nike_camp_04_athlete_portrait.jpg)
![](https://freight.cargo.site/t/original/i/6c08bc280bb6ad189416a84ecf75354ce8c24b813b154baf13a1242b3cef3b03/nike_camp_06_frames_landscape.jpg)
![](https://freight.cargo.site/t/original/i/f1e23e441caecc1c858905a2f444674a3be1905816cccfeceb1729df1a831e8d/nike_camp_01_athelete_landscape.jpg)
![](https://freight.cargo.site/t/original/i/e8291af6720cde0af0da9a826ab4d4130727d4d5ad48c1db631c51cd7c9a49e9/nike_camp_02_athlete_landscape.jpg)
![](https://freight.cargo.site/t/original/i/a0f2c24b0e0f60d1509dcb4f125d3ef018ac52bfe2f937e858476e7e017fce36/nike_camp_07_court_landscape.jpg)
![](https://freight.cargo.site/t/original/i/702dd58e59e1ef44e36604c0c44940484a2d51dc972eb692477642c2ebc01713/nike_camp_08_bag_landscape.jpg)
![](https://freight.cargo.site/t/original/i/ecc08dacce41fdb49a4c40b50700c6df10943b2ec25c64d7803307dbd85c4c5b/nike_camp_13_court_landscape.jpg)
THE NEW COMPANY — Creative Director: Matt Luckhurst, Lead Designer: Junki Hong, Junior Designer: Andreas Pranoto, Motion: Blake Piyathanapong
Nike — Creative Director: Michael Spoljaric, Design Director: Christian Widlic, Photography: Micah Fischer and Steven Counts
Early Explorations
![](https://freight.cargo.site/t/original/i/db1d1f6fe55710d6bfbaa3e056ded7eb4769d32586e03524b7b09bbcad45f736/poster_set_cropped3.jpg)
![](https://freight.cargo.site/t/original/i/0b8bff78cb2e57f692305a955c2107a74cb5f1773ca5bd11c026691fd70adf25/poster_frame2.jpg)
![](https://freight.cargo.site/t/original/i/983e5ed237b9e779b577992b844e26c8f9e8603bf6760fb98a78688dced22af2/Single_Poster_02.jpg)
![](https://freight.cargo.site/t/original/i/d4035ebb18ea260b5c958079f8d4366d630b4500abf9fdfa55546af932bc9ab4/Flag-Mockup2.jpg)
![](https://freight.cargo.site/t/original/i/66c975dc91538040a63add7dd8d78ce2020066d821a2039e5ae9df5685971e5e/Single_Poster_01.jpg)
![](https://freight.cargo.site/t/original/i/4c93b521d975b90636625daf727d55cf5cdc1e749cc990dbd5a8098248405be9/outdoor1_16x9.jpg)
![](https://freight.cargo.site/t/original/i/217e54eef0f4c6596ee6a7d3bf61e79e27d780b29695992d905ed38ed1a67283/scanned_poster_02_1500px.jpg)
![](https://freight.cargo.site/t/original/i/e0572d65539895f630c8f0f903aa0fb7d69f28382c8d154da6355664285f12da/scanned_poster_01_1500px.jpg)
![](https://freight.cargo.site/t/original/i/fcd790eb89e5cb62479d08dd60ac079148170e22caf8ef0a909fa40bc0f53fab/square_poster_comp.jpg)
![](https://freight.cargo.site/t/original/i/b45eda5b6ab376f87f17d92929fd3cc042d02f758f3ee1d859b44097afaa1d8f/flag_16x9.jpg)
The Kyrie Five
— Creative
For Kyrie’s 5th signature shoe we created a design system evocative of the ‘black magic’ colorway. We developed a distorted photographic and typographic style, inspired by a glitchy television screen, that’s evocative of Kyrie’s notorious speed on the court.
![](https://freight.cargo.site/t/original/i/b9e6f6c0869f72f5717e64c8f8b324d41163a3e3effd834aa9f74b1c6550d006/nike_kyrie_08_shoes_landscape.jpg)
![](https://freight.cargo.site/t/original/i/1b7a79a687d7a8335b279bcfc6d98f62dd3aedaa63cf28b0f833e49e71c8c0ca/nike_kyrie_07_wildposting_landscape.jpg)
![](https://freight.cargo.site/t/original/i/f7ea47d5ec448b15bdaa950265f15fdf5fe9b7ad000cd8784cda2592e55cb2de/nike_kyrie_04_window_portrait.jpg)
![](https://freight.cargo.site/t/original/i/a24bfecbd2ba282d1a291cca4328c92027aecce8e897c6ce36401e3d3554a50f/nike_kyrie_01_billboard_landscape.jpg)
![](https://freight.cargo.site/t/original/i/a1a8870d8accad6a8cbf52600c24a76380145c1494b410c0cfe4b178f6d2da03/nike_kyrie_02_billboard_portrait.jpg)
![](https://freight.cargo.site/t/original/i/ea9b262680d8acb7259855bd5b2d63cb1053e90412aa1fb13081d0d3db385a6a/nike_kyrie_09_graphic_landscape.jpg)
![](https://freight.cargo.site/t/original/i/9e138cc1a697108bb46998ec50ec7307fa690dd74c4cc19c970a55a858cbf071/nike_kyrie_06_stairs_landscape.jpg)
![](https://freight.cargo.site/t/original/i/77fc36405f33af534dc8c27a0c6b4e298ae2cad20ce3c63a8bbf064ac70eb5a6/nike_kyrie_03_exterior_landscape.jpg)
THE NEW COMPANY — Creative Director: Matt Luckhurst, Design Director: Will Geddes, Junior Designer: Andreas Pranoto, Junki Hong, Motion: Blake Piyathanapong
Nike — Design Director: Darien Birks, Project Manager: Dina Worley
Early Explorations
![](https://freight.cargo.site/t/original/i/2a3a6ac8c7661e8024a7ccd25b84dd2166ebf32cefa0b37fa1ac5904c6959bf2/lockup1.jpg)
![](https://freight.cargo.site/t/original/i/07bf7265202c38ff86df8161f9cc308a41caf13465dd3225b65850a74f1e440a/frame_2.jpg)
![](https://freight.cargo.site/t/original/i/4ff5d6feb04e569cd1859fe81e928eb89eb7ad164767898ef4886ac61a036e52/Kyrie5_Explorations.gif)
![](https://freight.cargo.site/t/original/i/27810aa4040e51923cd5b0311115de07a4ae92a124ed47ff4e9730163c49b1b3/OOH-Wall-Postings.jpg)
![](https://freight.cargo.site/t/original/i/02ac02ee96a2a3f3357ff25e2f78b9dbafec8dd92b889fc104ab07f15a352c07/mockup006.jpg)
![](https://freight.cargo.site/t/original/i/e4b094181afbd7a688ffd7ff4f9e521e1015253d01722b76f032a4034d33909b/set_gif.gif)
![](https://freight.cargo.site/t/original/i/88045616306243c92350d9efcae5c039bbc09a838011f823bd6fd8b6858321d6/long_format_2.jpg)
![](https://freight.cargo.site/t/original/i/c4c5ac4194c4ae9c0d8558d16ec28b317139d7016e8cc1d242512cd3164e637c/kyrie54_cropped.jpg)
![](https://freight.cargo.site/t/original/i/f47ec8db11da9e3c561543ca9a8c6d624965d6e3f4b550f0b1d61b3ae0f7d7d3/mockup1.jpg)
— Pattern
![](https://freight.cargo.site/t/original/i/59c592d3da42b826a9dd8d7b5402e913c32a7735e211a0ff6b207d147f535339/pattern2.png)
![](https://freight.cargo.site/t/original/i/4c95b36ae5c89925b60a015c3c6ba6c33aea81f27ad8931ab3ffd702334cbe52/pattern6.png)
![](https://freight.cargo.site/t/original/i/b4f565411082530b72f538b34e12fb932d8f0f664c54975c6554899257bcc09c/pattern1.png)
![](https://freight.cargo.site/t/original/i/841b75236fe1dd926f15a331ebe038fb45cae3aa48f57e15c212c3c3bfb94db7/pattern3.png)
![](https://freight.cargo.site/t/original/i/a57162d2b2ef39b607eff14c541aa5fe917939ab71503e818a891e196640b014/pattern7.png)
![](https://freight.cargo.site/t/original/i/a6f0cdab9bf635e464cf52b55ef50c8d1e47fb3e90eb11778a5e6d5bac813799/pattern4.png)
![](https://freight.cargo.site/t/original/i/d59918522bcf10560c1505cd3c84324e36fdc20323353c092c200ec8b9409790/mockup_comp_1920px.gif)
![](https://freight.cargo.site/t/original/i/9d359079594ebc2f8e0fc57fa07d9670b5eca4d99c72e16089a599fe31bd0f64/pattern_1.jpg)
![](https://freight.cargo.site/t/original/i/855248ba2feb8e55f4a74ec6e6f1fbaa04e2876cc49c53c1df9c4e4f3e316549/pattern_shoes.jpg)
![](https://freight.cargo.site/t/original/i/f08d9c6f6ddfc68662514c9022aa865cd9a1bec0dd054a7a32232d465d5aafb4/pattern_2.jpg)
Made at FISK