Nike Camp: Future of the Game
— Creative

Inspired by the adapt technology we created a modernist design system camp, an event for rising NBA stars in Beaverton, OR.


THE NEW COMPANY — Creative Director: Matt Luckhurst, Lead Designer: Junki Hong, Junior Designer: Andreas Pranoto, Motion: Blake Piyathanapong
Nike — Creative Director: Michael Spoljaric, Design Director: Christian Widlic, Photography: Micah Fischer and Steven Counts



Early Explorations


The Kyrie Five

— Creative


For Kyrie’s 5th signature shoe we created a design system evocative of the ‘black magic’ colorway. We developed a distorted photographic and typographic style, inspired by a glitchy television screen, that’s evocative of Kyrie’s notorious speed on the court.



THE NEW COMPANY — Creative Director: Matt Luckhurst, Design Director: Will Geddes, Junior Designer: Andreas Pranoto, Junki Hong, Motion: Blake Piyathanapong
Nike — Design Director: Darien Birks, Project Manager: Dina Worley



Early Explorations


Nike Shield: Chase Away the Weather
— Creative, Art Direction


The objective of this project was to make runners believe that shield empowers them to run in any condition. Weather graphics were used as a metaphor of harsh weather condition.


Made at FISK


Nike—Generative Pattern
— Pattern



Made at FISK

© 2020 Jun