Nike Camp: Future of the Game
— Creative
Inspired by the adapt technology we created a modernist design system camp, an event for rising NBA stars in Beaverton, OR.
— Creative
Inspired by the adapt technology we created a modernist design system camp, an event for rising NBA stars in Beaverton, OR.
THE NEW COMPANY — Creative Director: Matt Luckhurst, Lead Designer: Junki Hong, Junior Designer: Andreas Pranoto, Motion: Blake Piyathanapong
Nike — Creative Director: Michael Spoljaric, Design Director: Christian Widlic, Photography: Micah Fischer and Steven Counts
Early Explorations
The Kyrie Five
— Creative
For Kyrie’s 5th signature shoe we created a design system evocative of the ‘black magic’ colorway. We developed a distorted photographic and typographic style, inspired by a glitchy television screen, that’s evocative of Kyrie’s notorious speed on the court.
THE NEW COMPANY — Creative Director: Matt Luckhurst, Design Director: Will Geddes, Junior Designer: Andreas Pranoto, Junki Hong, Motion: Blake Piyathanapong
Nike — Design Director: Darien Birks, Project Manager: Dina Worley
Early Explorations
— Pattern
Made at FISK