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Nike Camp: Future of the Game
—Creative

Inspired by the adapt technology we created a modernist design system camp, an event for rising NBA stars in Beaverton, OR.


THE NEW COMPANY — Creative Director: Matt Luckhurst, Lead Designer: Junki Hong, Junior Designer: Andreas Pranoto, Motion: Blake Piyathanapong
Nike — Creative Director: Michael Spoljaric, Design Director: Christian Widlic, Photography: Micah Fischer and Steven Counts


Early Explorations
The Kyrie Five

—Creative


For Kyrie’s 5th signature shoe we created a design system evocative of the ‘black magic’ colorway. We developed a distorted photographic and typographic style, inspired by a glitchy television screen, that’s evocative of Kyrie’s notorious speed on the court.



THE NEW COMPANY — Creative Director: Matt Luckhurst, Design Director: Will Geddes, Junior Designer: Andreas Pranoto, Junki Hong, Motion: Blake Piyathanapong
Nike — Design Director: Darien Birks, Project Manager: Dina Worley


Early Explorations

Nike Shield: Chase Away the Weather
—Creative, Art Direction


The objective of this project was to make runners believe that shield empowers them to run in any condition. Weather graphics were used as a metaphor of harsh weather condition.


Made at FISK
Nike—Generative Pattern
—Pattern



Made at FISK

© 2025 Jun