— Branding, Identity Design
The ‘Rock & Roll’ spirit is essential to the updated brand: original, bold, daring, dynamic, authentic, and powerful. The Hall of Fame artists carry this spirit through their sound, imagery, and stories, now delivered through Rock Hall’s visual identity and content. This is particularly embodied in the new logo, which features a custom-designed and programmed typeface that reacts to audio cues—its letterforms reverberating in response to sound levels and beats.
Made at Base
Team: Min Lew, Tom Fethers, Jun Hong, Ross Gendels, Yeon Ryoo
Account Lead: Harry Laverty
Brand Strategy & Copywriting: Sarah Labuda, Katerina Mery
Motion: Yaniv Fridman, Mikey Kelly
Type Design: Matthieu Cortat-Roller
— Branding, Identity Design
Offtop is an advanced platform specifically designed for musicians, offering them an ideal space to showcase and share their demos, beats, and samples. The brand went through a significant evolution with the development of a new symbol, visualizing the impactful concept of ‘sharing sound.’ A unified visual identity system was carefully constructed to reflect the brand’s renewed positioning.
— Identity Design
After a two-year hiatus, The New York Times brought back its wildly popular celebration of food and drink for Fall 2022. Updating and expanding our flavorful identity for the 2019 event involved carrying over identifiable elements, and adding a mouthwatering animated system that helped to build-up a big appetite for buying tickets.
Made at Base
Team: Min Lew, Tom Fethers, Jun Hong
Project Managing: Harry Laverty
Motion Design: Nol Honig
Photography: Anisha Sisoda
— Branding, Identity Design
BOLD FORMULA is a skincare brand designed for men who value simplicity. The brand’s visual identity revolves around a simple and striking typography system, aiming to ensure clear and impactful communication across all applications. The goal was to deliver a sense of modernity and confidence, with its simple yet bold typography.
— Branding, Identity Design
Range Media Partners is empowering exceptional talent into unlocking their full global value in all business areas. The identity system was designed to build a unique visual language to distinguish themselves in the industry. The welcoming typography palette and vibrant contrast between a rich green and a pleasant beige deliver warm energy. A custom-drawn logotype shows Range as a place that unlocks the full global value of exceptional talent.
Made at Base