— Graphic, Lettering, Poster
— Lettering
The title was designed for EMART’s year-end campaign in 2022. The iconic EMART bag was used as an illustrative element and the sparkling graphic motif was used as a counter on the letter forms.
![](https://freight.cargo.site/t/original/i/6804586b3588449bc3411bbcacffa199d3b6ab7df3855a58482c7e221a38ea84/emart.png)
![](https://freight.cargo.site/t/original/i/087a74c75321c59bade220b6070c4f37caa2c1616d92800c6360b920920a015d/Emart_IG_1.jpg)
![](https://freight.cargo.site/t/original/i/09f9962b4ae002c9376d5dcd0831d2d257e076d09b5ab1ec7cac36f4602062df/Emart_Web_25.jpg)
![](https://freight.cargo.site/t/original/i/a7edf9e9bbe15255f0a9d4e7567e8e4b36aed6076c6aa80ba2f355e85883fb5c/Emart_Web_6.jpg)
![](https://freight.cargo.site/t/original/i/9842a4ff9434a02eda74f7fdedf8001bb181154fb066fd76a74cd404f7b47c30/Emart_Web_26.jpg)
![](https://freight.cargo.site/t/original/i/30358e43181498fa17611fd13508db64458db1d68ec20d5d3529c091d9e61954/Emart_IG_02-1.jpg)
![](https://freight.cargo.site/t/original/i/91cf698ef137de4bcf5960b012a539c34425d5026763de06ae0c339f9fb51a5a/Emart_Pattern.jpg)
![](https://freight.cargo.site/t/original/i/eac7e8194b29572514df91a4d48c177463db6be1d2af356ec26169e2eeb2e2b9/Emart_SQ_3.jpg)
![](https://freight.cargo.site/t/original/i/6f5b3eda268ee2c3de0e79878739f9efb3d6ef18618fb53e193cf9ae35bdc07e/Emart_Title.png)
︎
Client: SPG&FLWR
Photography: Min Gaeul
— Lettering
![](https://freight.cargo.site/t/original/i/097bd41465394dc8e792997d972862a4523c3fc8257c4b6869c8f00b92d55648/Red-Bull_Square.jpg)
︎
Client: SPG&FLWR
Red Bull Korea
— Lettering
![](https://freight.cargo.site/t/original/i/c99da145a9e7a4f18bcfac41f67410d3839a2f48528cd70c0eabe64494175e64/Converse_Layout_15.jpg)
![](https://freight.cargo.site/t/original/i/24ba7f9a4df0b274666b1a1dcfd2564c0c360a2dfe9f203e51e0e2d19e5cb3bb/converse_somi.jpeg)
![](https://freight.cargo.site/t/original/i/07ab6765d18ae3c7b4dc832e3b914383327530791ff3082cea21cc6d6222fa68/IG_Converse_22.jpg)
![](https://freight.cargo.site/t/original/i/fdf246084944c82731e5d9e6a3ba938be14f6abb91805246f68bb2d1278eb434/SSA.gif)
![](https://freight.cargo.site/t/original/i/ced4464a293f3d3c27b93d3bb60ff4b0f0a98b4b6f374c34e2f2ea5fe9659116/IG_Converse_12.jpg)
![](https://freight.cargo.site/t/original/i/02e3975f57636e14d00f31770a6e815e4e92fda0d08747f815a4a00897b847d1/Title_Motion.gif)
Client: (UN)OFFICIAL OFFICE
Converse Korea
— Poster, Lettering
This self-initiated project includes typographic excerices using characteristic elements extracted from the flag of South Korea known as the Taegukgi. A new flag, banner poster, and lettering were made to celebrate Hangeul Day in South Korea as an outcome.
![](https://freight.cargo.site/t/original/i/c66ac9a17c6e0ed82e041148816d53fc6edf56889e2ef45ea29f14b42efc3353/hangeul_set42.jpg)
![](https://freight.cargo.site/t/original/i/0ea148303373e58909325658da0052212630edb9a1cf11f1e83c428fa59cec65/hangeul_banner_poster.jpg)
![](https://freight.cargo.site/t/original/i/4d1a5c805320bcf1b9b4ac11e2e1cbf0031fb380036385a8948a188dc618e81e/hangeul_inverted.jpg)
![](https://freight.cargo.site/t/original/i/37334e74653f28598b7f63fdfa54ed6b99149cd9fe85da83b2691a2c4b180955/hangeul_set39.jpg)
![](https://freight.cargo.site/t/original/i/2bb6ccb18e8fe0781372edc8843bd2b656df172382d910ebca0a81865700ce9b/flag_cropped.jpg)
![](https://freight.cargo.site/t/original/i/6de42e99339038b08e0e1c3c392639fca2bd2c06718a8523e74cab4db053d892/hangeul.jpg)