—Identity Design, Branding, Custom Type
The new identity introduces a refreshed logo that opens a blank space as a window of imagination, an expanded green palette inspired by the rhythm of the day, and custom typefaces that balance utility with playful charm. Cohesive across signage, packaging, digital, and campaigns, the system unifies Blank Street’s global presence and signals its evolution into a lifestyle brand.
Made at Wolff Olins
Elephant
—Type Design
A heavy-stylized headline typeface with quirky characters.
—Type Design
Zooba is an Egyptian street food restaurant based in Cairo. A new brand identity was inspired by the beauty of the layered visuals on the streets in Cairo: the hand-painted typography on foul carts, geometric patterned tapes, mix & matched colored tiles, posters, and painted illustrations on walls.
&Walsh — Creative Direction: Jessica Walsh, Strategy: Jessica Walsh, Production: Stephanie Halovanic, Lead Design: Gabriela Namie, Design: Soomin Jung, Elinor O'Brien, Zak Tebbal, Farah Kafei, Copywriting: Stephanie Halovanic, Farah Kafei, Illustration: Zak Tebbal, Aleksandra Apaza, Arabic Calligraphy: Mohamed Mohamed (Zizo), Type Design: Gabriela Namie, Junki Hong, Animation: Jonah Nigro, Danaé Gosset, Photography: Sarah Hopp, Prop Design: Arielle Casale
Zooba — Founder: Chris Khalifa, Creative Director: Adam Mourad, Art Director: Omar Mobarek
Food Photographer: Joe Lingeman, Food Photo Producer: Amelia Katz, Prop & Food Stylist: Beatrice Chastka, Pearl Jones, Mural Painters: Kelly Li, Elizabeth Levy, Timothy Khalifa
