Elephant
— Typeface
A heavy-stylized headline typeface with quirky characters.
![](https://freight.cargo.site/t/original/i/2f36309a87c4204590a3a86c99a0deccfc0bad7bdaa20895635be3ce872b08b8/elephant_0.png)
![](https://freight.cargo.site/t/original/i/d49c53a0f4ef0cab592b0cba136b3abf65e0fb8417f6723c6d511efa6bb2c1de/inprogress.png)
— Type Design
Zooba is an Egyptian street food restaurant based in Cairo. A new brand identity was inspired by the beauty of the layered visuals on the streets in Cairo: the hand-painted typography on foul carts, geometric patterned tapes, mix & matched colored tiles, posters, and painted illustrations on walls.
![](https://freight.cargo.site/t/original/i/e11fd4b83ec7fe33a65849e05f551089f1e48245ee533b3f59974d8daaccf183/01_Zooba_Logo.jpg)
![](https://freight.cargo.site/t/original/i/b787c0a2754f1695d53cb83b97eb36ebea40317002af58c197a55dfa071bb5ca/03_Zooba_TypeAnimation.gif)
![](https://freight.cargo.site/t/original/i/ca8616ea6784fe256e3916f50537fde121873d48390d06c7803ba153db8c8554/04_Zooba_Mural_Side-View.jpg)
![](https://freight.cargo.site/t/original/i/dde099e9a8d831f4f312def35b3eec674ea0a0398f005e216577eba795af255f/05_Zooba_Mural_Front-View.jpg)
![](https://freight.cargo.site/t/original/i/030ce78820daa74ebc84b2b0ec8a1ea177d82a7255f6bb646e541196a96336df/27_Zooba_Mural_OpenHours.jpg)
![](https://freight.cargo.site/t/original/i/c98b2ad90d2ee41a0693a1354ff2be5baeab80aa7102536630dd4d383663f12b/07_Zooba_Newsprint.jpg)
![](https://freight.cargo.site/t/original/i/8ca6fb199cf0b911a5d396a4334d6adf5f914ad8d3924c30b41097350ef669fb/06_Zooba_TakeOutBoxes.jpg)
![](https://freight.cargo.site/t/original/i/b2dfae0c06394c86a181a101bbc464035b03bcb34edb911045ffd8e1d9a7be3f/03_Zooba_TypeAnimation-03.jpg)
![](https://freight.cargo.site/t/original/i/9bca392bf78e4defcaa922599bb17d484e5bc821000be88ba5388196ff9e7952/03_Zooba_TypeAnimation-06.jpg)
![](https://freight.cargo.site/t/original/i/766fce01e819b531b244e9667626435409117f2a687173390ff374dd5387e4ba/25_Zooba_Billboard_01.jpg)
![](https://freight.cargo.site/t/original/i/3aedd90196bb99162bd0f4df159bc81433ee77e4a40e954cf61dd09732e3f26f/08_Zooba_Newsprint-Wrap.jpg)
![](https://freight.cargo.site/t/original/i/21876c73fc2af072a087406e5ea2ad494bf8e5b8dabe8296560f514abf19eb92/13_Zooba_Posters_01.jpg)
![](https://freight.cargo.site/t/original/i/704757ed8935013214485e361034c82b227b618f4cae1ea125411aba68dc6812/19_Zooba_Menu.jpg)
![](https://freight.cargo.site/t/original/i/b3ee60f4a43bb41e2bae436a4abec0042aef46814c44209e9b9d5e79704ac024/16_Zooba_Shirts.jpg)
![](https://freight.cargo.site/t/original/i/f72372e682efea632fc094b00e4d6361384adccd55bcdc7e9dc1e18eb3bd28f5/09_Zooba_Paper-Bag.jpg)
![](https://freight.cargo.site/t/original/i/1015ce249fcccdd3df69723663c15883f7150cfc6f7228769a17470ce0378b22/10_Zooba_NYCSigns_Chocking.jpg)
![](https://freight.cargo.site/t/original/i/9542efb407f405156ae43f2ad2f08f0a4f422ce2c26c580fe6649c4d5f47594c/02_Zooba_Cups.jpg)
![](https://freight.cargo.site/t/original/i/a6a7ed7e5d10de91b0938b02678dcebc0844998b62ac59ffb5d13711d5d5b894/21_Zooba_Posters_02.jpg)
&Walsh — Creative Direction: Jessica Walsh, Strategy: Jessica Walsh, Production: Stephanie Halovanic, Lead Design: Gabriela Namie, Design: Soomin Jung, Elinor O'Brien, Zak Tebbal, Farah Kafei, Copywriting: Stephanie Halovanic, Farah Kafei, Illustration: Zak Tebbal, Aleksandra Apaza, Arabic Calligraphy: Mohamed Mohamed (Zizo), Type Design: Gabriela Namie, Junki Hong, Animation: Jonah Nigro, Danaé Gosset, Photography: Sarah Hopp, Prop Design: Arielle Casale
Zooba — Founder: Chris Khalifa, Creative Director: Adam Mourad, Art Director: Omar Mobarek
Food Photographer: Joe Lingeman, Food Photo Producer: Amelia Katz, Prop & Food Stylist: Beatrice Chastka, Pearl Jones, Mural Painters: Kelly Li, Elizabeth Levy, Timothy Khalifa