—Identity Design, Branding, Custom Type
The new identity introduces a refreshed logo that opens a blank space as a window of imagination, an expanded green palette inspired by the rhythm of the day, and custom typefaces that balance utility with playful charm. Cohesive across signage, packaging, digital, and campaigns, the system unifies Blank Street’s global presence and signals its evolution into a lifestyle brand.
Made at Wolff Olins
—Identity Design
LEGO® and Fortnite teamed up to create an ever-evolving LEGO universe within the game. The campaign branding system for the new roleplay mode, Brick Life, captures the essence of LEGO® through modular design, vibrant colors, and whimsical characters.
Client: Epic Games
Made at Massive Assembly
Creative Direction: Jason Yeh, Eugene Seo
Design: Angela Park, Yewon Kim, Jun Hong, Champ Techawongthawon
Motion: Champ Techawongthawon
3D: Mindaugas Povilaitis, Yuee Seo
—Identity Design, Branding
Agency: Hearty Handy
—Typography, Title Card
Client: SPG&FLWR
—Branding, Typography System
The League of Legends World Championship in South Korea shattered records as an electric tournament for 6.4 million viewers. The event hosts the top competitors, fan events, K-pop sensations, massive crowds of 25,000, and over 145 million hours of watch time.
Made at Massive Assembly