—Identity Design, Branding, Custom Type
The new identity introduces a refreshed logo that opens a blank space as a window of imagination, an expanded green palette inspired by the rhythm of the day, and custom typefaces that balance utility with playful charm. Cohesive across signage, packaging, digital, and campaigns, the system unifies Blank Street’s global presence and signals its evolution into a lifestyle brand.
Made at Wolff Olins
—Identity Design, Branding
Agency: Hearty Handy
—Typography, Title Card
Client: SPG&FLWR
—Branding, Typography System
The League of Legends World Championship in South Korea shattered records as an electric tournament for 6.4 million viewers. The event hosts the top competitors, fan events, K-pop sensations, massive crowds of 25,000, and over 145 million hours of watch time.
Made at Massive Assembly
—Layout Design
A brand new look was created for for Valorant Champions Tour 2022.
Credit: Massive Assembly—Creative Direction: Jason Yeh, Eugene Seo, Design: Suleyman Yazk, Champ Panupong Techawongthawon, Jun Hong, Animation: Champ Panupong Techawongthawon, Caique Oliveira, Ronaldo Amador, Yuee Seo, Murilo Almeida
Riot Games—Valorant